Overall, based on the information, I will not invest in Starbucks. Currently, Starbucks, a renowned coffee corporation is up on March 17th from its opening price. This morning the stock opened at $59.47 and as of 1:42pm, the stock is priced at $59.67. Even though the price of the stock is currently up, the stock hit a relatively low price of $54 within the last month and a half. Ever since that drop, the stock has been on an overall rising trend and is reaching the 52 week high of $64.00. Despite this, according the The Street, a well established business magazine, writer Kate Mckerrow claims that McDonald, a competitor of Starbucks, is a clearly better buy since the corporation had a 5.7% growth for introducing all-day breakfast. (Mckerrow)” This indicates the in terms of coffee and breakfast foods, McDonald's is a serious competitor of Starbucks and since the the success of McDonalds breakfast menu is growing, I think Starbucks is not the best investment right now. Also since the price of the stock is much closer to the 52 week than to the 52 week low, I would stay away from buying the stock until the price drops down several dollars.
Mckerrow, kate. “Which is a better buy? Starbucks or McDonald?” The Street. The Street. Web. 15 March 2016. http://www.thestreet.com/story/13497793/1/mcdonald-s-vs-starbucks-which-stock-should-you-buy-now.html
Yahoo Finance. "Starbucks Corporation." Yahoo. Web. 15 March 2016. http://finance.yahoo.com/q?s=SBUX
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