Fast food - Nancy

Nancy

I have decided to buy a share of the McDonald’s Corporation (MCD) stock. The price of the stock is currently at $123.77 and has increased 0.4% today, compared to its previous close ($123.29).  McDonald’s stock also pays a high dividend (2.89%). In the last month, the stock has increased from $118 to almost $124. In the last year, the stock has increased from $97 to almost $124. This stock has been gradually increasing due to the addition of new options on the menu. McDonalds has also made items very affordable. For example, McDonald’s coffee costs only $1 but other coffee providers charge $4-$6 for just one cup of coffee. McDonald’s also has a new all day breakfast menu and is consistently adding new items on this menu. The McDonald’s Corporation stock is also projected to grow in the near future because of their installation of a mobile ordering system. This allows customers to order any type of food and pick it up at the fast food restaurant, making ordering and dining more efficient for customers. According to McDonald’s chief digital officer Atif Rafiq the company “will soon pilot mobile ordering in several large overseas markets” and “that mobile ordering, combined with a first-ever loyalty program, will be two new sales drivers in 2017 (potentially huge sales drivers).” The expansion of McDonalds to oversea markets will make the company more popular and eventually lead to more McDonalds consumers.

Sozzi, Brian. "What's Happening at McDonald's Is Much Deeper Than All-Day Breakfast." Real Money. N.p., n.d. Web. 28 Mar. 2016.