Wednesday, March 30, 2016

Fashion Melanie

Overall based on graphical data and current events, I will buy the stock Under Armour (UA). As of March 30th, 12:19 in the afternoon, Under Armour is priced at $85.33. The stock is currently up $1.82 from the previous closing price of $83.51. Within the past six months, on January 19th, 2016 the stock dropped to a relatively low price of $67.11 and was near the 52 week low of $63.23. However, the reason I choose to buy this stock is because since that month, the stock has been on a gradual rising trend and is still far from the 52 week high of $105.89, leaving room for the stock to further grow. Furthermore, according to Elaine Low, writer of Investor's Business Dailey, Under Armour is a good buy because it is outcompeting rivals such as Adidas and Nike in China. "In FBR’s Chinese consumer preference survey, 64% of those polled had heard of Under Armour, up from 58% the previous year, and of those respondents, 82% were likelier to buy Under Armour branded products this year"(Low). Another reason why I choose to buy Under Armour is because the total revenue (in China) of the corporations is expected to reach $7.5 billion by 2018, which is a significant increase from $30 million in 2014 (Low).

Low, Elaine. "Under Armour Well Positioned to Nab Nike and Adidas in China." Investor's Business Daily. Investor's Business Daily. Web. 30 March 2016. http://www.investors.com/news/under-armour-well-positioned-to-nab-nike-adidas-share-in-china/?ven=YahooCP&src=AURLLED&ven=yahoo

Yahoo Finance. "Under Armour, Inc." Yahoo. Web. 30 March 2016. http://finance.yahoo.com/echarts?s=UA+Interactive#{"allowChartStacking":true}

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