By Emma
K-Cups
The K-Cup stock hasn’t done too well since about mid November 2014, it fell pretty hard after it peaked on November 10, 2014 when the stock price was $154.27. It fell all the way down to $43.51 almost exactly one year later, on November 9, 2015. It has risen to about 91.67 today (March 17, 2016). It seems to be a pretty volatile stock, and the company - even though at one point they were pairing up with Coca-Cola to make a product to “have a drink for every occasion”, they still haven’t come up with biodegradable or recyclable pods/cups for their devices, thus causing a big problem for the environment. I would not buy this stock, I might reconsider if the stock was less volatile and if they were more eco-friendly.
“Keurig Green Mountain, Inc. (GMCR)” http://finance.yahoo.com/q?s=GMCR
“Hamblin,James. “A Brewing Problem” http://www.theatlantic.com/technology/archive/2015/03/the-abominable-k-cup-coffee-pod-environment-problem/386501/” the Atlantic. 2 March 2015. 2 May 2016.
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